VISUAL DESIGN
HOLLAND FESTIVAL POSTER DESIGN
My team and I developed iterations of unique design posters for the Holland Festival, the oldest and largest performing arts festival in the Netherlands. This process involved creating mood boards, seeking design inspiration from precedent designers, and studying the elements and principals of design.
Overview
Timeframe: 3-week school design project
Team: group of 4
Outcome: 3 finalized posters, 100+ iterations
NENDO PRODUCT DESIGN SLIDE DECK
Over three weeks, my team and I researched and designed a slide deck to inform an audience about the respected product designer, Oki Sato. I worked on the visual design, font pairings, image selection, grid structure use, and the layout of the slide deck.
Additionally, I developed my skills in copywriting and research when presenting unknown materials. I acquired the art of crafting concise, accurate, and engaging paragraphs to ensure that the audience comprehended and remained visually captivated.
Grid structure: 11 x 7
Overview
Font pairing: gt presurra mono (body copy) & GT America Trial (headers, sub-headers)
SFU SMA BRANDSTORM
Marketing and Design Case Competition
My teammates and I secured the second position in the SFU SMA 2023 Brandstorm design and marketing competition. In this role, I conducted extensive research and analysis on Frontline, the client company, and its competitors to develop effective marketing strategies while identifying industry trends, needs, and cost breakdowns. I also crafted user personas to provide valuable insights for the creation of meaningful strategic ideas.
These ideas were then realized through high-fidelity mockups for video campaigns, graphic social media posts, print marketing materials, and a central interface, which played a pivotal role in our marketing and branding strategy. We devised a one-year plan for the most effective content rollout to engage the audience and achieve a 5% increase in follower ratio, contributing to our objective of attracting new company talent.
Overview
Timeframe: 3 days
Team: group of 3